One step into Rhett Boyd’s surf shop in Charleston, South Carolina, and you might feel confused. His surf shop doesn’t carry Billabong, Roxy or Quiksilver. And forget beach music; Rhett prefers rock and roll. He’s an owner who meets customers at the door, and rather than offering a lackadaisical “s’up,” Rhett offers a glass of bourbon or a cigar. Or both. It’s clear that in the world of surf retailers, Rhett’s gone rogue.
The temperature is dropping and you’re sporting your winter coat, but that doesn’t mean you should put your shades in hibernation. Summertime might get all the credit for the sun’s highest potency, but the fact is, its UV rays are just as damaging in the winter. The guys at Red’s Outfitters know this fact and want to help you protect your eyes year-round.